Analysis of Hotspots in Chinese Theme Parks
Investment experts in the 2017 - 2021 China theme park market investment analysis and forecast report, "pointed out that the 2016 Chinese theme park industry can be described as lively exception, before the opening of Shanghai Disneyland, after Wanda boss Wang Jianlin challenge. Foreign, local enterprises have to go to sea, to seek a new expansion model; in the various theme parks in response to fierce competition had to penance alone martial arts, so VR and other innovative technology to become popular meat and potatoes. More importantly, every big move, big news behind, can reflect the new trend of development of the industry, great reference value.
(A) Shanghai Disney official business
Theme park first brand Disney in June 16, 2016 in Shanghai to open the door welcoming, the first year is expected to reach 10 million passenger flow, in the 2016 earnings conference call, Disney's chairman and chief executive officer Robert Iger said: "In the second quarter of 2010, we hit a record high for the sixth consecutive year, thanks to the opening of the Shanghai Disneyland Resort and so on." The industry's entry into Disney's competition has also come up with measures to deal with. Huaqiang Fang Te, Song City and other enterprises to choose with the new technology hand in hand, research and development of new VR form of the project; Wanda theme park announced the expansion of the map, the target in 2020 will be the development of Wanda City, 15 domestic and foreign scale of 3-5. All the moves show that the local theme park is fully armed to deal with Disney's challenge to China.
Disney into China after the Chinese theme park market, the biggest impact is the concept, standards, services, the so-called "wolf" is also the need to study the industry to learn. This is to promote the operators to think about how to improve their core competitiveness, from this level, the Chinese theme park industry is to actively promote the effect. In addition, Disney is located in East China, limited reception. Domestic theme park with home advantage, as long as the market intensive, is able to compete with the Disney on the same stage.
(2) Universal Studios facilities to build
As the core project of Beijing cultural tourism plate, Universal Studios attracts many eyes. Universal Studios project overall investment will be more than 100 billion yuan, and in the second phase and the United States together to build a full Chinese version of the park. Universal Studios has been fully opened by the end of 2015, the relevant infrastructure projects are also ongoing, direct access to the park's eight along the south along the project also started in the first half of 2016, the project is expected to be completed in 2020 all.
Universal Studios settled in Tongzhou, Beijing and the surrounding areas of leisure and cultural industries will be very clear pull. Only hope that the catering industry to bring an annual growth of 30 billion -50 billion yuan. At present, Beijing-Tianjin-Hebei in the promotion of integration strategy to Tongzhou regional positioning as the focus of the development of modern service industry and cultural and creative industries, Universal Studios project brought about by the international advanced cultural products and ideas to consolidate Tongzhou this position is good The At the same time, Universal Studios can boost the development process of Tongzhou Metro, the surrounding traffic network, green and municipal infrastructure construction speed will be greatly accelerated. In addition, Tongzhou tourism will be long-term benefit, the park brought huge traffic on the hotel, the positive effect of the trade industry is worth looking forward to.
(Three) four domestic theme park finalists TOP10
Despite the poor global economic environment in 2015, the theme park market is still expanding, the industry as a whole maintained a growth rate of 7%, of which the theme park in Asia and the United States the most eye-catching performance. China is more than four theme park enterprises among the top 10. According to the 2015TEA / AECOM global theme park survey report, OCT Group ranked fourth in the global theme park group, Changlong Group ranked seventh, Huaqiang side followed by the first eight, Songcheng Group is in the first 10 Name of the location. And in 2015 the world's top 25 tourist park theme park, you can see Hengqin Changlong Ocean Kingdom, Hong Kong Ocean Park, Hangzhou Songcheng, Lijiang Songcheng four theme park figure, were ranked 13,15 , 17,25.
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